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Digital Growth Notes: an information guide to digital marketing, technology and growth

The Group

AJF is a creative and strategic agency that creates memorable, highly effective campaigns for some of Australia’s most iconic and powerful brands.

Khemistry is Australia’s mind opening agency, applying design thinking to marketing problems to catalyse positive behaviour change.

PENSO is a visionary digital strategy consultancy that transforms clients’ businesses, marketing and customer experience for the digital era.

The Asia business is a marketing transformation solutions provider delivering high-impact digital experiences. From strategy to implementation, we collaborate to build, launch and grow brands across digital platforms.

IECL is the industry leader in coach training, coaching and organisational coaching capability, with unrivalled quality, scale and reach. We increase performance and wellbeing in organisations.

FORWARD is an award-winning Australian public relations agency. The group creates impactful campaigns that are meaningful and move brands forward.

The Performance business is a global award-winning full-service marketing agency that specialises in delivering measurable growth through digital and partnership excellence.

Our secret sauce for growth is delivering engaging experiences.

We believe it’s engaging experiences that sow the seeds of loyalty. They create meaningful connections. And build and sustain market leaders.

So, that’s what we do.

Every day, our 400+ people, operating from 9 locations across Asia Pacific, deliver engaging experiences for the group's clients’ brands, customers, users and employees.

Case studies

AJF PARTNERSHIP

Specsavers
Specsavers new multifocals campaign

AJF’s first major campaign for Specsavers delivers a brand new Should’ve Gone to Specsavers, “The Duel”, highlighting the ridiculousness of dealing with multiple pairs of glasses in a fun and memorable way.

KHEMISTRY

Queensland Health
Dear Mind – solving a human problem

To help reframe the mental health conversation and spur protective behaviours, Khemistry recruited the inner voice to provide note-to-self narratives. The integrated campaign featured a range of above and below the line media, including TV commercials and activation partnerships.

THE ASIA BUSINESS

PROTON
Pandemic-proofing a national carmaker

When Malaysia’s first Covid-19 lockdown disrupted national car company PROTON’s 2020 marketing plan, the Asia business swiftly developed and implemented a new marketing strategy, sustaining and building PROTON’s sales, overtaking a competitor and recording its highest monthly sales in 8 years.

AJF PARTNERSHIP

Catch.com.au

Catch – making everyday Aussies famous

Catch puts their customers first, so it made sense to turn them into everyday heroes made famous through the products they’ve bought on Catch. Demonstrating the wide variety of products available, the campaign also showcased the online retailer’s irreverent, distinctive Aussie personality.

IECL

A major Australian financial institution
Big 4 bank grows leaders’ capabilities by 50%

Dubbed ‘Motivate’, the customised, organisation-wide culture change program has been delivered to over 6,000 people leaders to improve their capability, behaviours and performance, and it’s now compulsory for all new leaders. Participants consistently give it a 90%+ evaluation score.

Let’s talk about growth.

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General information only, not professional advice. Not affiliated with, endorsed by or connected to any business with a similar name. Names and marks belong to their owners.